Journalartikel - Wissenschaftlicher Artikel | 2026 | Peer reviewed

Cross-context Evidence on Attitudinal and Behavioral Outcomes in Video Streaming Consumption

Autor*innen

Cramer, Sebastian ; Kunz, Reinhard E. ; Zabel, Christian

Zeitschrift

Journal of business economics

DOI

10.1007/s11573-026-01274-x

URL

https://link.springer.com/content/pdf/10.1007/s11573-026-01274-x.pdf

Weitere Details

Sprache

englisch

Darstellungsform

Text

Seitenbereich

1 - 28

Schlüsselwörter

PLS-SEM , Replication , SVoD , Video streaming , eWOM

Zitierstile

Cramer, S., Kunz, R. E., & Zabel, C. (2026). Cross-context Evidence on Attitudinal and Behavioral Outcomes in Video Streaming Consumption. Journal of Business Economics, 1–28. doi:10.1007/s11573-026-01274-x

In die Zwischenablage kopieren

Cramer, S., Kunz, R.E. and Zabel, C., 2026. Cross-context Evidence on Attitudinal and Behavioral Outcomes in Video Streaming Consumption. Journal of business economics, [online] pp.1–28. Available at: <https://link.springer.com/content/pdf/10.1007/s11573-026-01274-x.pdf>.

In die Zwischenablage kopieren

Cramer, Sebastian, Kunz, Reinhard E. & Zabel, Christian 2026. Cross-context Evidence on Attitudinal and Behavioral Outcomes in Video Streaming Consumption. Journal of business economics 1–28. https://link.springer.com/content/pdf/10.1007/s11573-026-01274-x.pdf.

American Psychological Association 6th edition (DOI)

Anglia Ruskin University - Harvard

Gesellschaft für Bildung und Forschung in Europa - Harvard