@prefix ocrer: <http://purl.org/net/OCRe/research.owl#> .
@prefix owl:   <http://www.w3.org/2002/07/owl#> .
@prefix scires: <http://vivoweb.org/ontology/scientific-research#> .
@prefix xsd:   <http://www.w3.org/2001/XMLSchema#> .
@prefix skos:  <http://www.w3.org/2004/02/skos/core#> .
@prefix rdfs:  <http://www.w3.org/2000/01/rdf-schema#> .
@prefix ocresd: <http://purl.org/net/OCRe/study_design.owl#> .
@prefix swo:   <http://www.ebi.ac.uk/efo/swo/> .
@prefix cito:  <http://purl.org/spar/cito/> .
@prefix geo:   <http://aims.fao.org/aos/geopolitical.owl#> .
@prefix ocresst: <http://purl.org/net/OCRe/statistics.owl#> .
@prefix dcterms: <http://purl.org/dc/terms/> .
@prefix vivo:  <http://vivoweb.org/ontology/core#> .
@prefix event: <http://purl.org/NET/c4dm/event.owl#> .
@prefix vann:  <http://purl.org/vocab/vann/> .
@prefix foaf:  <http://xmlns.com/foaf/0.1/> .
@prefix c4o:   <http://purl.org/spar/c4o/> .
@prefix fabio: <http://purl.org/spar/fabio/> .
@prefix vcard: <http://www.w3.org/2006/vcard/ns#> .
@prefix thkoeln: <http://cris.nrw/hisinone#> .
@prefix vitro: <http://vitro.mannlib.cornell.edu/ns/vitro/0.7#> .
@prefix vitro-public: <http://vitro.mannlib.cornell.edu/ns/vitro/public#> .
@prefix rdf:   <http://www.w3.org/1999/02/22-rdf-syntax-ns#> .
@prefix ocresp: <http://purl.org/net/OCRe/study_protocol.owl#> .
@prefix bibo:  <http://purl.org/ontology/bibo/> .
@prefix obo:   <http://purl.obolibrary.org/obo/> .
@prefix ro:    <http://purl.obolibrary.org/obo/ro.owl#> .

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        rdfs:label                "How Sociologist Paul F. Lazarsfeld Became an Influencer" , "RDF description of How Sociologist Paul F. Lazarsfeld Became an Influencer - https://fis.th-koeln.de/vivo/individual/publ_21089" ;
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        thkoeln:sprache           "englisch" ;
        thkoeln:status            "validiert" ;
        thkoeln:subtitle          "80 Years of Opinion Leader Research" ;
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        bibo:abstract             "With the rise and ongoing success of influencers, who reach millions of followers via social media platforms   with user-generated contents, the concept of opinion leadership, formulated 1944 by Paul F. Lazarsfeld, Bernard   Berelson, and Hazel Gaudet, is receiving renewed attention. Today, influencers are understood to be \"digital   opinion leaders\" who do not exert their influence through interpersonal communication, but rather through   parasocial relationships mediated by media. The success of influencer marketing also led to a professionalization   of opinion leadership, although, according to Lazarsfeld, it was precisely the non-professional communicators   who became \"opinion leaders.\" This article stretches the bow from Lazarsfeld‘s concept to today‘s influencers.   The authors describe the phenomenon of influencers and provide an overview of the current state of research on   their theoretical location of the concepts of opinion leadership and parasocial (i.e., one-sided, non-reciprocal)   communication. Finally, they identify important research questions related to Lazarsfeld‘s research experiences." ;
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        bibo:pageStart            "1" ;
        bibo:volume               "11" ;
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        vivo:freetextKeyword      "Influencer" , "Opinion Leader" , "Meinungsführer" ;
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