Journalartikel - Wissenschaftlicher Artikel | 2025 | Peer reviewed

Online Fundraising for Nonprofit Organizations via Social Media Marketing: A Critical Success Factors Analysis in Germany, Austria, and Switzerland

Autor*innen

Harken, Sonja ; Mertins, Vanessa ; Urselmann, Michael

Zeitschrift

Journal of philanthropy

DOI

10.1002/nvsm.70028

Weitere Details

Sprache

englisch

Darstellungsform

Text

Band

Ausgabe

Artikelnummer

70028

Schlüsselwörter

Digital Fundraising , Nonprofit Marketing , Online-Fundraising , Social Media Marketing , Success Factor Analysis , Success Factors

Zitierstile

Harken, S., Mertins, V., & Urselmann, M. (2025). Online Fundraising for Nonprofit Organizations via Social Media Marketing: A Critical Success Factors Analysis in Germany, Austria, and Switzerland. Journal of Philanthropy, 30(3), 70028. doi:10.1002/nvsm.70028

In die Zwischenablage kopieren

Harken, S., Mertins, V. and Urselmann, M., 2025. Online Fundraising for Nonprofit Organizations via Social Media Marketing: A Critical Success Factors Analysis in Germany, Austria, and Switzerland. Journal of philanthropy, 30(3), p.70028.

In die Zwischenablage kopieren

Harken, Sonja, Mertins, Vanessa & Urselmann, Michael 2025. Online Fundraising for Nonprofit Organizations via Social Media Marketing: A Critical Success Factors Analysis in Germany, Austria, and Switzerland. Journal of philanthropy 30, 3, 70028.

American Psychological Association 6th edition (DOI)

Anglia Ruskin University - Harvard

Gesellschaft für Bildung und Forschung in Europa - Harvard