{
  "@graph" : [ {
    "@id" : "http://cris.nrw/date2022",
    "@type" : [ "obo:BFO_0000003", "obo:BFO_0000008", "vivo:DateTimeValue", "obo:BFO_0000148" ],
    "rdf:type" : [ {
      "@id" : "obo:BFO_0000001"
    }, {
      "@id" : "owl:Thing"
    } ]
  }, {
    "@id" : "thkoeln:ArbeitspapierForschungsbericht",
    "@type" : "owl:Class",
    "label" : [ {
      "@language" : "en-us",
      "@value" : "Working Paper/Research Report"
    }, {
      "@language" : "de-de",
      "@value" : "Arbeitspapier / Forschungsbericht"
    } ]
  }, {
    "@id" : "thkoeln:Publikation",
    "@type" : "owl:Class",
    "label" : [ {
      "@language" : "de-de",
      "@value" : "Publikationen"
    }, {
      "@language" : "en-us",
      "@value" : "Publications"
    } ]
  }, {
    "@id" : "http://cris.nrw/hisinone/OpenAccess",
    "@type" : [ "http://cris.nrw/hisinone/Zugangsrecht", "owl:NamedIndividual" ],
    "rdf:type" : {
      "@id" : "owl:Thing"
    },
    "label" : [ {
      "@language" : "en-us",
      "@value" : "Open Access"
    }, {
      "@language" : "de-de",
      "@value" : "Open Access"
    } ]
  }, {
    "@id" : "http://cris.nrw/hisinone/RessourceText",
    "@type" : [ "owl:NamedIndividual", "http://cris.nrw/hisinone/ArtderRessource" ],
    "rdf:type" : {
      "@id" : "owl:Thing"
    },
    "label" : [ {
      "@language" : "de-de",
      "@value" : "Text"
    }, {
      "@language" : "en-us",
      "@value" : "Text"
    } ]
  }, {
    "@id" : "obo:BFO_0000001",
    "@type" : "owl:Class",
    "label" : [ {
      "@language" : "de-de",
      "@value" : "Entität"
    }, {
      "@language" : "en-us",
      "@value" : "Entity"
    }, {
      "@language" : "en",
      "@value" : "Entity"
    } ]
  }, {
    "@id" : "obo:BFO_0000002",
    "@type" : "owl:Class",
    "label" : [ {
      "@language" : "de-de",
      "@value" : "Kontinuant"
    }, {
      "@language" : "en-us",
      "@value" : "Continuant"
    }, {
      "@language" : "en",
      "@value" : "Continuant"
    } ]
  }, {
    "@id" : "obo:BFO_0000031",
    "@type" : "owl:Class",
    "label" : [ {
      "@language" : "de-de",
      "@value" : "Bedingter Kontinuant"
    }, {
      "@language" : "en-us",
      "@value" : "Generically Dependent Continuant"
    }, {
      "@language" : "en",
      "@value" : "Generically Dependent Continuant"
    } ]
  }, {
    "@id" : "obo:IAO_0000030",
    "@type" : "owl:Class",
    "label" : [ {
      "@language" : "de-de",
      "@value" : "Entität für Informationsinhalt"
    }, {
      "@language" : "en-us",
      "@value" : "Information Content Entity"
    }, {
      "@language" : "en",
      "@value" : "Information Content Entity"
    } ]
  }, {
    "@id" : "bibo:Document",
    "@type" : "owl:Class",
    "label" : [ {
      "@language" : "de-de",
      "@value" : "Dokument"
    }, {
      "@language" : "en-us",
      "@value" : "Document"
    }, {
      "@language" : "en",
      "@value" : "Document"
    } ]
  }, {
    "@id" : "owl:Thing",
    "@type" : "owl:Class"
  }, {
    "@id" : "https://fis.th-koeln.de/vivo/individual/10000156",
    "@type" : [ "thkoeln:Organisationseinheit", "foaf:Agent", "obo:BFO_0000004", "foaf:Organization" ],
    "istOrganisationseinheitVon" : "https://fis.th-koeln.de/vivo/individual/publ_14390",
    "rdf:type" : [ {
      "@id" : "obo:BFO_0000001"
    }, {
      "@id" : "obo:BFO_0000002"
    }, {
      "@id" : "owl:Thing"
    } ],
    "label" : "Institute for Business Administration and Leadership"
  }, {
    "@id" : "https://fis.th-koeln.de/vivo/individual/FF_001",
    "istForschungsfeldvon" : "https://fis.th-koeln.de/vivo/individual/publ_14390"
  }, {
    "@id" : "https://fis.th-koeln.de/vivo/individual/aut_14390-1",
    "@type" : [ "obo:BFO_0000020", "vivo:Authorship", "vivo:Relationship" ],
    "relates" : "https://fis.th-koeln.de/vivo/individual/publ_14390",
    "rdf:type" : [ {
      "@id" : "obo:BFO_0000001"
    }, {
      "@id" : "obo:BFO_0000002"
    }, {
      "@id" : "owl:Thing"
    } ]
  }, {
    "@id" : "https://fis.th-koeln.de/vivo/individual/aut_14390-2",
    "@type" : [ "obo:BFO_0000020", "vivo:Authorship", "vivo:Relationship" ],
    "relates" : "https://fis.th-koeln.de/vivo/individual/publ_14390",
    "rdf:type" : [ {
      "@id" : "obo:BFO_0000001"
    }, {
      "@id" : "obo:BFO_0000002"
    }, {
      "@id" : "owl:Thing"
    } ]
  }, {
    "@id" : "https://fis.th-koeln.de/vivo/individual/cite_14390-0",
    "@type" : "thkoeln:Zitat",
    "rdf:type" : {
      "@id" : "owl:Thing"
    }
  }, {
    "@id" : "https://fis.th-koeln.de/vivo/individual/cite_14390-1",
    "@type" : "thkoeln:Zitat",
    "rdf:type" : {
      "@id" : "owl:Thing"
    }
  }, {
    "@id" : "https://fis.th-koeln.de/vivo/individual/cite_14390-2",
    "@type" : "thkoeln:Zitat",
    "rdf:type" : {
      "@id" : "owl:Thing"
    }
  }, {
    "@id" : "https://fis.th-koeln.de/vivo/individual/publ_14390",
    "@type" : "foaf:Document",
    "URN" : "urn:nbn:de:hbz:832-epub4-20240",
    "sprache" : "deutsch",
    "status" : "validiert",
    "subtitle" : "Status Quo und Anwendung für kleine Dienstleistungsunternehmen",
    "hatForschungsfeld" : "https://fis.th-koeln.de/vivo/individual/FF_001",
    "hatOrganisationseinheit" : "https://fis.th-koeln.de/vivo/individual/10000156",
    "hatRessourceart" : "http://cris.nrw/hisinone/RessourceText",
    "hatZitat" : [ "https://fis.th-koeln.de/vivo/individual/cite_14390-0", "https://fis.th-koeln.de/vivo/individual/cite_14390-2", "https://fis.th-koeln.de/vivo/individual/cite_14390-1" ],
    "hatZugangsrecht" : "http://cris.nrw/hisinone/OpenAccess",
    "date" : "2026-04-03T23:47:09",
    "http://purl.org/dc/elements/1.1/publisher" : {
      "@id" : "https://fis.th-koeln.de/vivo"
    },
    "rights" : "https://fis.th-koeln.de/vivo/termsOfUse",
    "abstract" : "Das vorliegende Praxis Paper fasst die gewonnenen Erkenntnisse zum Status-Quo von digitalem Word-of-Mouth-Marketing und dessen Anwendung in kleine und Dienstleistungsunternehmen zusammen. Es basiert auf der Bachelorarbeit von Herrn Jan-Luca Berheide, der von April 2022 bis Juli 2022 von Prof. Dr. Monika Engelen und Prof. Dr. Thomas Münster betreut wurde. Neben der Definition von Word-of-Mouth und Word-of-Mouth-Marketing wurde der Status Quo von digitalem Word-of-Mouth-Marketing recherchiert und unter Literaturbezug Faktoren für die Anwendung für kleine Unternehmen herausgear-beitett. Dabei lag der Fokus auf der Handwerksbranche. Dieses Paper soll als grundlegender Einstieg in das Thema digitales Word-of-Mouth-Marketing dienen.",
    "doi" : "10.57683/EPUB-2024",
    "mostSpecificType" : "thkoeln:ArbeitspapierForschungsbericht",
    "dateTimeValue" : "http://cris.nrw/date2022",
    "freetextKeyword" : [ "330 Wirtschaft", "Handwerk", "Word-of-Mouth", "Mundpropaganda", "Mund-zu-Mund-Werbung", "Marketing", "Digitales Marketing" ],
    "publisher" : "https://fis.th-koeln.de/vivo/individual/vg_ohneangabe",
    "relatedBy" : [ "https://fis.th-koeln.de/vivo/individual/aut_14390-1", "https://fis.th-koeln.de/vivo/individual/aut_14390-2" ],
    "rdf:type" : [ {
      "@id" : "thkoeln:ArbeitspapierForschungsbericht"
    }, {
      "@id" : "obo:BFO_0000002"
    }, {
      "@id" : "obo:IAO_0000030"
    }, {
      "@id" : "thkoeln:Publikation"
    }, {
      "@id" : "bibo:Document"
    }, {
      "@id" : "obo:BFO_0000001"
    }, {
      "@id" : "owl:Thing"
    }, {
      "@id" : "obo:BFO_0000031"
    } ],
    "label" : [ "RDF description of Digitales Word-of-Mouth-Marketing - https://fis.th-koeln.de/vivo/individual/publ_14390", "Digitales Word-of-Mouth-Marketing" ]
  }, {
    "@id" : "https://fis.th-koeln.de/vivo/individual/vg_ohneangabe",
    "publisherOf" : "https://fis.th-koeln.de/vivo/individual/publ_14390"
  } ],
  "@context" : {
    "label" : {
      "@id" : "http://www.w3.org/2000/01/rdf-schema#label"
    },
    "istForschungsfeldvon" : {
      "@id" : "http://cris.nrw/hisinone/istForschungsfeldvon",
      "@type" : "@id"
    },
    "relatedBy" : {
      "@id" : "http://vivoweb.org/ontology/core#relatedBy",
      "@type" : "@id"
    },
    "publisher" : {
      "@id" : "http://vivoweb.org/ontology/core#publisher",
      "@type" : "@id"
    },
    "hatZitat" : {
      "@id" : "http://cris.nrw/hisinone/hatZitat",
      "@type" : "@id"
    },
    "date" : {
      "@id" : "http://purl.org/dc/elements/1.1/date",
      "@type" : "http://www.w3.org/2001/XMLSchema#dateTime"
    },
    "mostSpecificType" : {
      "@id" : "http://vitro.mannlib.cornell.edu/ns/vitro/0.7#mostSpecificType",
      "@type" : "@id"
    },
    "freetextKeyword" : {
      "@id" : "http://vivoweb.org/ontology/core#freetextKeyword"
    },
    "subtitle" : {
      "@id" : "http://cris.nrw/hisinone#subtitle"
    },
    "abstract" : {
      "@id" : "http://purl.org/ontology/bibo/abstract"
    },
    "dateTimeValue" : {
      "@id" : "http://vivoweb.org/ontology/core#dateTimeValue",
      "@type" : "@id"
    },
    "doi" : {
      "@id" : "http://purl.org/ontology/bibo/doi"
    },
    "URN" : {
      "@id" : "http://cris.nrw/hisinone#URN"
    },
    "hatRessourceart" : {
      "@id" : "http://cris.nrw/hisinone/hatRessourceart",
      "@type" : "@id"
    },
    "rights" : {
      "@id" : "http://purl.org/dc/elements/1.1/rights",
      "@type" : "@id"
    },
    "hatForschungsfeld" : {
      "@id" : "http://cris.nrw/hisinone/hatForschungsfeld",
      "@type" : "@id"
    },
    "sprache" : {
      "@id" : "http://cris.nrw/hisinone#sprache"
    },
    "hatZugangsrecht" : {
      "@id" : "http://cris.nrw/hisinone/hatZugangsrecht",
      "@type" : "@id"
    },
    "hatOrganisationseinheit" : {
      "@id" : "http://cris.nrw/hisinone/hatOrganisationseinheit",
      "@type" : "@id"
    },
    "status" : {
      "@id" : "http://cris.nrw/hisinone#status"
    },
    "relates" : {
      "@id" : "http://vivoweb.org/ontology/core#relates",
      "@type" : "@id"
    },
    "istOrganisationseinheitVon" : {
      "@id" : "http://cris.nrw/hisinone/istOrganisationseinheitVon",
      "@type" : "@id"
    },
    "publisherOf" : {
      "@id" : "http://vivoweb.org/ontology/core#publisherOf",
      "@type" : "@id"
    },
    "ocrer" : "http://purl.org/net/OCRe/research.owl#",
    "owl" : "http://www.w3.org/2002/07/owl#",
    "scires" : "http://vivoweb.org/ontology/scientific-research#",
    "xsd" : "http://www.w3.org/2001/XMLSchema#",
    "skos" : "http://www.w3.org/2004/02/skos/core#",
    "rdfs" : "http://www.w3.org/2000/01/rdf-schema#",
    "ocresd" : "http://purl.org/net/OCRe/study_design.owl#",
    "swo" : "http://www.ebi.ac.uk/efo/swo/",
    "cito" : "http://purl.org/spar/cito/",
    "geo" : "http://aims.fao.org/aos/geopolitical.owl#",
    "ocresst" : "http://purl.org/net/OCRe/statistics.owl#",
    "dcterms" : "http://purl.org/dc/terms/",
    "vivo" : "http://vivoweb.org/ontology/core#",
    "event" : "http://purl.org/NET/c4dm/event.owl#",
    "vann" : "http://purl.org/vocab/vann/",
    "foaf" : "http://xmlns.com/foaf/0.1/",
    "c4o" : "http://purl.org/spar/c4o/",
    "fabio" : "http://purl.org/spar/fabio/",
    "vcard" : "http://www.w3.org/2006/vcard/ns#",
    "thkoeln" : "http://cris.nrw/hisinone#",
    "vitro" : "http://vitro.mannlib.cornell.edu/ns/vitro/0.7#",
    "vitro-public" : "http://vitro.mannlib.cornell.edu/ns/vitro/public#",
    "rdf" : "http://www.w3.org/1999/02/22-rdf-syntax-ns#",
    "ocresp" : "http://purl.org/net/OCRe/study_protocol.owl#",
    "bibo" : "http://purl.org/ontology/bibo/",
    "obo" : "http://purl.obolibrary.org/obo/",
    "ro" : "http://purl.obolibrary.org/obo/ro.owl#"
  }
}
