Value Proposition of AI-based Innovation : (A Utility-centred Framework)

Across all industries artificial intelligence (AI) has become a key element to better solve business issues in the context of e.g. product experience, process execution or organisational communication. At the same time, AI is an utmost broad field in terms of its potential application purposes (use cases), the corresponding business value-added, and its technical forms of system and algorithm embodiment. Thus, in order to implement apposite AI solutions, cross-functional innovation teams need to establish boundary spanning objects in order to communicate unambiguously about the targeted project goal(s) and the jointly desired AI application scenario. The paper offers a framework to specify and evaluate AI-based business innovations in a utility-centred way. The framework shall serve as a boundary spanning object between all project stakeholders and facilitate a transparent overview and a plain discussion about the AI’s value proposition.