@prefix ocrer: <http://purl.org/net/OCRe/research.owl#> .
@prefix owl:   <http://www.w3.org/2002/07/owl#> .
@prefix scires: <http://vivoweb.org/ontology/scientific-research#> .
@prefix xsd:   <http://www.w3.org/2001/XMLSchema#> .
@prefix skos:  <http://www.w3.org/2004/02/skos/core#> .
@prefix rdfs:  <http://www.w3.org/2000/01/rdf-schema#> .
@prefix ocresd: <http://purl.org/net/OCRe/study_design.owl#> .
@prefix swo:   <http://www.ebi.ac.uk/efo/swo/> .
@prefix cito:  <http://purl.org/spar/cito/> .
@prefix geo:   <http://aims.fao.org/aos/geopolitical.owl#> .
@prefix ocresst: <http://purl.org/net/OCRe/statistics.owl#> .
@prefix dcterms: <http://purl.org/dc/terms/> .
@prefix vivo:  <http://vivoweb.org/ontology/core#> .
@prefix event: <http://purl.org/NET/c4dm/event.owl#> .
@prefix vann:  <http://purl.org/vocab/vann/> .
@prefix foaf:  <http://xmlns.com/foaf/0.1/> .
@prefix c4o:   <http://purl.org/spar/c4o/> .
@prefix fabio: <http://purl.org/spar/fabio/> .
@prefix vcard: <http://www.w3.org/2006/vcard/ns#> .
@prefix thkoeln: <http://cris.nrw/hisinone#> .
@prefix vitro: <http://vitro.mannlib.cornell.edu/ns/vitro/0.7#> .
@prefix vitro-public: <http://vitro.mannlib.cornell.edu/ns/vitro/public#> .
@prefix rdf:   <http://www.w3.org/1999/02/22-rdf-syntax-ns#> .
@prefix ocresp: <http://purl.org/net/OCRe/study_protocol.owl#> .
@prefix bibo:  <http://purl.org/ontology/bibo/> .
@prefix obo:   <http://purl.obolibrary.org/obo/> .
@prefix ro:    <http://purl.obolibrary.org/obo/ro.owl#> .

obo:BFO_0000031  a  owl:Class ;
        rdfs:label  "Bedingter Kontinuant"@de-DE , "Generically Dependent Continuant"@en-US , "Generically Dependent Continuant"@en .

<https://fis.th-koeln.de/vivo/individual/FF_001>
        <http://cris.nrw/hisinone/istForschungsfeldvon>
                <https://fis.th-koeln.de/vivo/individual/publ_13336> .

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        a           <http://cris.nrw/hisinone/Zugangsrecht> , owl:NamedIndividual , owl:Thing ;
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<https://fis.th-koeln.de/vivo/individual/publ_13336>
        a                         obo:BFO_0000001 , obo:BFO_0000031 , obo:IAO_0000030 , obo:BFO_0000002 , thkoeln:Journalartikel , thkoeln:Artikel , thkoeln:Publikation , owl:Thing , bibo:Document , foaf:Document ;
        rdfs:label                "RDF description of Online Fundraising for NPOs via Email Marketing – A Critical Success Factors Analysis in Germany, Austria, and Switzerland - https://fis.th-koeln.de/vivo/individual/publ_13336" , "Online Fundraising for NPOs via Email Marketing – A Critical Success Factors Analysis in Germany, Austria, and Switzerland" ;
        thkoeln:URL               "https://link.springer.com/content/pdf/10.1007/s12208-023-00391-5.pdf" ;
        thkoeln:dokumententyp     "Wissenschaftlicher Artikel" ;
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                <https://fis.th-koeln.de/vivo/individual/eigene_HS> , <https://fis.th-koeln.de/vivo/individual/10000115> ;
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        bibo:abstract             "This study aims to empirically determine success factors in the email marketing as   a sub-discipline of online fundraising of nonproft organizations (NPOs). Hereby,   it responds to the gap of knowledge as existing research has not in detail touched   nonproft email marketing. To explore success factors in NPOs’ email marketing, a   detailed structural equation model, in which email marketing success acts as the fnal   endogenous variable and the nine potential success factors function as formative   latent exogenous variables, was developed. A quantitative survey was conducted with   employees of NPOs from German-speaking countries. For data analysis, which was   carried out with the software SmartPLS, 153 responses were utilized. Using aggregate   and disaggregate analyses on the developed model, various critical success factors in   NPOs’ email marketing could be empirically identifed. Furthermore, an importanceperformance map analysis allowed the identifcation of the most crucial measures   for increasing success, as a low performance of the NPOs faces a high total efect on   email marketing success. From the results of the importance-performance map analysis, it was possible to derive specifc practice-relevant action recommendations regarding measures in which NPOs should prioritize an increase in performance. Therefore,   in addition to its theoretical relevance, the study also has a strong practical value." ;
        bibo:doi                  "10.1007/s12208-023-00391-5" ;
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        vivo:dateTimeValue        <http://cris.nrw/date2023> ;
        vivo:freetextKeyword      "Email marketing" , "Structural equation model" , "Importance-performance map analysis" , "Digital fundraising" , "Nonproft  marketing" , "Critical success factor analysis" , "Online fundraising" ;
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        <http://cris.nrw/hisinone/istOrganisationseinheitVon>
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        rdfs:label                "International review on public and non-profit marketing" ;
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