Sammelbandbeitrag - Wissenschaftlicher Artikel | 2021 | Peer reviewed

Challenges in Conducting International Market Research

Autor*innen

Engelen, Andreas ; Engelen, Monika ; Craig, C. Samuel

Sammel-/ Konferenzband

Handbook of Market Research

DOI

10.1007/978-3-319-57413-4_6

ISBN-13

9783319055428

Weitere Details

Sprache

englisch

Darstellungsform

Text

Seitenbereich

121 - 145

Schlüsselwörter

Back-Translation , Cross-Cultural Research , Culti-Unit , Data Equivalence , Emic/Etic Constructs , Ethnocentrism , International Research , National Culture , National Indicators

Zitierstile

Engelen, A., Engelen, M., & Craig, C. S. (2021). Challenges in Conducting International Market Research. In C. Homburg, M. Klarmann, & A. Vomberg, Handbook of Market Research (pp. 121–145). Berlin: Springer International Publishing. doi:10.1007/978-3-319-57413-4_6

In die Zwischenablage kopieren

Engelen, A., Engelen, M. and Craig, C.S., 2021. Challenges in Conducting International Market Research. In: Handbook of Market Research. Berlin: Springer International Publishing, pp.121–145.

In die Zwischenablage kopieren

Engelen, Andreas, Engelen, Monika & Craig, C. Samuel 2021. Challenges in Conducting International Market Research. In Handbook of Market Research. Berlin: Springer International Publishing, 121–145.

In die Zwischenablage kopieren

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Zitierstile

In die Zwischenablage kopieren

Engelen, A., Engelen, M. and Craig, C.S., 2021. Challenges in Conducting International Market Research. In: Handbook of Market Research. Berlin: Springer International Publishing, pp.121–145.

In die Zwischenablage kopieren

Download
RDF/XML-Format
JSON-LD-Format
Turtle-Format
N3-Format

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