Celebrities Everywhere? : (How Influencers Are Changing the World)

Are you a celebrity yet? As Andy Warhol predicted decades ago, anybody can be famous for at least 15 minutes. Today you can become famous in 15 seconds via TikTok. Celebrities have always existed, in all walks of life, just not in the large numbers, individual meanings and social functions that they have today. Only today you do not need a title of nobility or a starring role in a Hollywood movie. Often, all it takes is an Instagram channel that is regularly updated with selfies, photos, and stories. Modern society is a battle for the scarce commodity of attention. Therefore, our central question is what functions do celebrities and influencers actually serve? Are prominent figures like profane gods who provide orientation?